AXXES BENRICHO -US-Japan Community- Washington DC,
Maryland, Virginia, Book of lists
Axxes Japanese Publishing is proud to present: AXXES BENRICHO
BENRICHO is the only handbook published in the Washington Metropolitan area that is dedicated solely to helping Japanese executives and their families enjoy and live in the local community.(see Gateway Japan's "Living" section.
EDITORIAL DISTINCTION
BENRICHO provides insight, not just information. Written in Japanese,
by AXXES's native Japanese staff with special editorial features by actual
local Japanese. We speak with a depth of knowledge rarely found in any
other Japanese living guide. The format is structured around lists of top providers of Japanese related services i.e. Top Ten Japanese Grocery Stores, Top Ten providers of Japanese books, Top Ten Japanese accomodating hotels, etc. etc. Regular features include practical advise
and information to everyday questions regarding, shopping, banking, auto
care, local restaurants ,entertainment. A full 200 pages, BENRICHO will
cover unique questions concerning the Japanese newcomer, such as legal
status, continued education in Japanese and how to get into the local Japanese
organizations.
UNDIVIDED READER ATTENTION
Published by AXXES, Washington's only other local Japanese publishing house, BENRICHO is clearly the only publication that is required reading, cover-to-cover for the Japanese resident. We give our readers the critical information they need to quickly assimilate into the local community. Specific information in which you can capture their undivided attention.
AXXES UNIQUE
"What I like best about AXXES is that it is not an English-Language
guide to Washington translated to Japanese, rather it is a Japanese language
guide to Washington, written, produced and presented solely with the Japanese
in mind. As anyone in this business knows, the Japanese think differently.
The awareness of this is evident in the thought and care put into the publication
of AXXES ... that is what sets it apart from any publication that might
be considered similar, that I have seen anywhere else in the United States.
(AXXES Washington DC is the only local Japanese publication in the Washington
area.)
It is an invaluable tool that will greatly enhance the service we provide
for our Japanese guests."
M. Curtin - Japanese Sales Manager/Hay Adams Hotel
JAPANESE- AMERICAN CORPORATE
"Every one uses AXXES as a reference guide. We all have one at each
of our desks because it gives us such easy access to restaurant and hotel
numbers in your directory section... Looking forward to receiving future
publications."
A. Bills /Tokyo Power Electric
"Axxes magazine is so popular at our office that we leave a box at the
front door so when they want one we just point at the box!"
S. Magee/Japan America Society -TheLargest Japanese-American association
in Washington D.C. (4000 members)
VIP US-JAPAN CORPORATE
"We have found that our Japanese guests have found the AXXES Japanese
Magazine to enhance their enjoyment of Washington DC. I would like to be
able to present the Japanese Commissioners and their staff copies of AXXES
when they arrive in Washington."
S. Dolibois/Courtesy Associates -VIP corporate accommodations
INTERNATIONAL AIRPORT ENTRANCE
" AXXES is so wonderful, everyone asks for them! we would appreciate
receiving extra copies to sufficiently welcome the Japanese to America."
M. C. Villalobos -Dulles Airport: International Information Desk
(First stop out of the international gate)
JAPANESE COMPANIES MARKETING TO THE JAPANESE RESIDENT
"We have seen many Japanese travel magazines throughout the country.
AXXES is simply the best and your relations with the community and hotels
are far superior then any other magazine. We appreciate your assistance
in Washington and look forward to seeing AXXES publications in other parts
of the country."
M. Midori-Sales manager /TV Japan -One of largest fastest growing
Japanese programing /networks in the United States.
"We are looking forward to distributing the new edition of AXXES.
Our readers appreciate it and often ask us for extra copies. They love
Kuma's Picks!"
N. Utada-Manager/Yomiuri America -Largest Japanese daily newspaper
in the world and in the U.S.
"Could I pick up a few cases of AXXES? When we deliver the belongings
of our clients to their new U.S. home, it is very helpful to have AXXES
as part of our welcome package! "
A. Ohmachi -Manager /Nippon Express /One of Japan's largest freight
forwarders.
When the Japanese move to the U.S. Nippon Express transferes their
belongings to the U.S.
Benricho offers both business and consumer advertisers a unique opportunity to target 10,000 key residential and corporate Japanese.
Our readers are active business decision makers and they have a personal lifestyle and disposable income that reflects a high demand for consumer goods and special services.
AUDIENCE PROFILE: GENERAL JAPANESE RESIDENCE*
| DATA | JAPANESE | U.S. |
|---|---|---|
| Average Savings | 25% | 12% |
| Clothing Footwear & Fashion | $1,300 | $819 |
| Average Clothing expenditures | 7% | 5.9% |
| Household Goods | $5,000 | $1,100 |
| Average Household expenditure | 27% | 8% |
| Leisure & Education | $1,715 | $1,129 |
| Japanese in U.S. | ||
| Income over $50,000 | 60% | |
| Income over $90,000 | 34% | |
| Stereo Radio Ownership | 80% | |
| Stereo TV Ownership | 55% | |
| Current Cable Subscriber | 70% | |
| Own VCR & rent 2 tapes per week | 56% |
ADVERTISING SECTIONS
BENRICHO Advertisement insertion available in the following two areas:
HOUSING & DAILY LIFE
Embassy Information
Education
Medical Care
Automotive & Licenses
Money Matters
Financial Services
Insurance
Telephone
American customs
Finding a Home
Legal
BENRICHO
Washington Metropolitan Area
FOUR COLOR PROCESS
| FULL PAGE (back cover) | $3900.00 |
| FULL PAGE | $2900.00 |
BLACK & WHITE
| FULL PAGE | $950.00 |
| 1/2 page | $750.00 |
| 1/3 page | $590.00 |
| 1/4 page | $495.00 |
| 1/6 page | $385.00 |
CANCELLATIONS
Cancellations must be received in writing prior to the space reservation
closing date.
MECHANICAL INFORMATION
Layout work for Black and white advertisements is $50.00 per hour.
Japanese translation and Japanese typeset is included in the layout
fee. The quality of reverses, overprints, and screen tints is never guaranteed.
Minor typographical changes (such as the addition of an expiration date)
will be made on camera-ready ads receiving agency discount for a flat $25
fee. Additional fees for separations, screening, traps, etc. will be submitted
for advertiser review and sign off.
BENRICHO is distributed throughout the Japanese community in the Washington, DC area. (As a gift to all Yomiuri (Japanese Daily) Subscribers, it reached the high-end income segment of the area. (see Yomiuri media profile/demographics)
| 3000 | BENRICHO DISTRIBUTIONJapanese Corporations, Japan Embassy representatives and U.S. representatives |
| 3000 | Japanese stores, newsstands, favorite social social establishments, related associations and clubs |
| 1500 | Japanese prep schools, colleges with large Japanese student population |
| 1000 | Direct subscribers of Japanese newspapers in the shaded region |
| 1500 | Miscellaneous distribution in the United States and Japan |
| 10000 | TOTAL |
IF INTERESTED CONTACT:
Japan AXXES Media
c/o"AXXES BENRICHO"
Washington DC Area
Annually (10000)
For more information
703-532-9712
FAX:703-532-6263
E-mail: axxes@gwjapan.com
Mail: AXXES
P.O. BOX 429
MCLEAN VA. 22101