Goodwill Ambassadors

Join our mission to celebrate the beauty of cherry blossoms and create lasting connections in our community through passionate volunteer engagement.

2027 APPLICATIONS WILL BE AVAILABLE OCTOBER 13, 2026

Click here to review GWA Application Guidelines

Upcoming Info Sessions

We will be holding several information sessions to provide an overview of the Goodwill Ambassador Program and explain the application process. The content will be the same at each session, so you only need to attend one session.

• October 23 @ 11AM: Virtual – Click here to register

• November 4 @ 4PM: In-Person at the NCBF Office – Click here to register 

• November 10 @12PM: Virtual – Click here to register

Be a part of this highly-regarded Signature Program!

Each year, the National Cherry Blossom Festival picks a group of awesome college-aged adults for its renowned Goodwill Ambassador Program. 

If you’re passionate about international relations and community engagement and love the Festival vibe, this is your chance to get involved in a special way! The selected crew is made up of talented and energetic folks who make a difference in fostering US–Japan relations. 

click here to read the 2026 Report out

The Goodwill Ambassador Experience

Becoming a Goodwill Ambassador is an incredible opportunity that will boost your resume and give you invaluable life experience. You’ll make a real impact on DC residents in classrooms and senior centers, connect with Festival-goers at major events, and speak to crowds about the importance of the Festival and its celebration of the beautiful gift of trees. This is your chance to develop leadership skills and create lasting connections. 

The Festival’s official Goodwill Ambassadors are actively engaged with the Festival by: 

  • Acting as “cultural delegates” in propelling awareness of the Festival’s roots through attendance at Festival events and cultural exchange programs; 
  • Representing the Festival at events, including tree plantings, and community events affiliated with the National Cherry Blossom Festival or the Japanese/Japanese-American community; and 
  • Acting as cultural and educational liaisons at DC-area schools to teach children about the history of the gift of trees and the Japanese language and culture. 

Interested and Want to Learn More?

Sign up to receive updates about the Goodwill Ambassador Program and application process.

GWA Interest Form