Our Team

OUR TEAM

2021NCBF-Website-OurTeam-StaffPhoto

EXECUTIVE OFFICE

PRESIDENT

Diana Mayhew

dmayhew@ncbfdc.org
202.661.7596

Vice President

Lillian Iversen

liversen@ncbfdc.org
202.661.7584

DIRECTOR OF OPERATIONS

JoAnn Nasser

jnasser@ncbfdc.org
202.626.1139

Business Development & Sponsorship

sponsorship manager

Morgan Hannell

mhannell@ncbfdc.org
202.638.8363

Business Development & Sponsorship Associate

Shelby Trout

strout@ncbfdc.org
202.661.7592

MARKETING & COMMUNICATIONS

Director of Marketing & Communications

Meg Cohen

mcohen@ncbfdc.org
202.638.8377

Marketing Associate

Jessica Howard

jhoward@ncbfdc.org
202.638.8370

Sponsorship & Communications Liaison

Ramona Carver

rcarver@ncbfdc.org
202.638.8376 | 240.461.0806

EVENTS & PROGRAMS

EVENT MANAGER

Ashley Depew

adepew@ncbfdc.org
202.455.8954

Business operations

ACCOUNTING & FINANCE MANAGER

Polina Nikolaeva

pnikolaeva@ncbfdc.org
202.661.7567

FESTIVAL ASSOCIATES

A special thanks to our Festival Associates who have donated their services in-kind to our organization.

JOIN OUR TEAM

EMPLOYMENT OPPORTUNITIES & INTERNSHIPS

We’re always looking for the best and the brightest to join our growing team. Want to be a part of this dynamic organization and help bring together the nation’s greatest springtime celebration? Start your job search here.

Administrative Assistant to the President – Job Posting

Click here to submit resume and cover letter articulating your relevant experience and salary expectations.


Job Summary

 

The Administrative Assistant is responsible for handling administrative duties, scheduling and clerical support primarily to the President of the National Cherry Blossom Festival and its Board of Directors and to conserve President’s time and promote the National Cherry Blossom Festival’s image by representing the President and the Festival internally and externally; providing liaison between the president, key executives, festival stakeholders and employees.

Reports to:  President & CEO

Scope and Responsibilities:

The Administrative Assistant communicates with management staff, guests and clients using a high degree of tact, professionalism and discretion. Handles NCBF materials under direction of the President. Carries out directives and established polices, and completes assignments, with moderate supervision. Organizes daily work within parameters set by the President. Does not obligate or expend funds except as directed by the President or with prior approval.

The Administrative Assistant will:

• Represent the President by welcoming visitors, reviewing correspondence; arranging NCBF meetings and other NCBF functions; answering questions and meeting requests directed to the President.
• Draft, maintain, update, and file all correspondence for the National Cherry Blossom Festival. This includes, but is not limited to, all NCBF informational filing, accounting and receipt record filing, and all general, sensitive and confidential correspondences.
• Arrange NCBF President’s and Staff‘s travel and meetings by developing itineraries and agendas; scheduling the airfare; booking other transportation; arranging lodging and meeting accommodations.
• Help create, maintain, and update data-base(s), spreadsheets for the NCBF including identifying and tracking current and potential sponsors and supporters, media, general, etc.
• Maintain confidentiality in all aspects of staff, Board of Directors and any proprietary information.
• Attend, schedule, coordinate and set-up NCBF and Board of Director’s meetings to include preparing agendas and other materials, compiling, transcribing and distributing minutes of meetings.
• Enhances President’s and National Cherry Blossom Festival’s brand by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Provide financial administrative support for the NCBF, as needed.
• Provide support for special events and projects
• Assist with fulfillment of Hospitality benefits for Sponsors, Board, Staff and other entities by processing non-revenue ticket requests
• Manages RSVPs for Festival events, including coordination of invitation list.
• Serve as lead registration/check-in manager on-site at Festival events.
• Handle and process VIP Parade Package Auction winners and any external auction requests.
• Manage and execute “thank-you” and “appreciation” notes, letters, gifts, as needed
• Other Duties as Assigned.

Qualifications:

  • • Minimum of High School Diploma or equivalent required.
    • Minimum two years’ experience in Non-profit event planning or comparable office environment required.
    • Ability to communicate clearly and concisely in writing. Interpersonal skills including tact, patience, and courtesy orally and in writing.
    • Requires effective verbal communication skills, ability to create and maintain positive relationships with key festival partners and supporters.
    • Demonstrated leadership in finding solutions to key stakeholder needs.
    • Advanced proficiency in Microsoft Word, Excel, Sales Force, and Outlook.
    • Ability to operate standard office equipment, including but not limited to, computers, telephone systems, typewriters, calculators, copiers and facsimile machines.
    • Knowledge of principles and practices of organization, planning, records management, and general administration.
    • Ability to develop ongoing rapport with clients and key stakeholder and obtain relevant information.
    • Requires high level of accuracy, attention to detail, good analytical and problem solving skills, and the ability to handle multiple tasks simultaneously.
    • The ability to lift up to 40lbs.
    • Ability to work non-traditional hours
    • Ability to foster positive, productive relationships, collaboration and teamwork, internally and externally, among staff, board members, volunteers, partners and other Festival stakeholders

As an integral part of the NCBF team, this salaried exempt position participates fully in the production and execution of Festival events. This requires flexibility to be available evenings and weekends and to work additional hours during peak periods.

Application Instructions:

Click here to submit a resume and cover letter articulating your relevant experience and salary expectations. Applicants will be notified if selected for an interview.

The National Cherry Blossom Festival is an Equal Opportunity Employer (EOE).

Integrated Marketing Coordinator – Contract Position – October 2021 to May 2022

Click here to submit resume and cover letter articulating your relevant experience and compensation expectations.

Scope of Work

The Integrated Marketing Coordinator (Contractor) will support the National Cherry Blossom Festival’s Marketing and Communications Department, which is responsible for branding initiatives, the Festival’s website and social media channels, marketing the Festival’s events and programs, and external relations, including working with the press, publications, and advertising. The department’s objective is to sustain the profile, visibility, and reputation of the Festival, support communications-related benefits for corporate and community sponsors, and increase audience awareness and motivation to engage with Festival events. Duties include but are not limited to:

Campaign Execution
• Support the execution of targeted campaigns throughout the Festival season, adhering to messaging guidelines, meeting stated deadlines, and maintaining the Festival’s brand integrity
• Develop and execute social and multimedia tactics and website initiatives that drive awareness and attendance
• Monitor social media and digital analytics to help drive success toward campaign goals
• Collecting and assembling digital/PR analytics to support post-Festival evaluation reports

Event Support
• Conduct live, real-time event coverage of events for distribution on social media channels
• Coordinate with programming and sponsorship departments to ensure accurate dissemination of information to all audiences for assigned events, which may include but are not limited to:
     o Petalpalooza
     o Tidal Basin programming
     o Youth Programs, including Student Art Showcase and Blossom Kids
     o Tree Plantings
     o Cherry Picks Restaurant/Dish promotion
     o Tour Partners
     o Volunteer Program

Copywriting, Design, and Video
• Write and edit original content for digital communication campaigns
• Respond to website and social media queries in a timely manner, providing helpful service to Festival attendees
• Develop and edit video content (may be used on website or social media, or showcased at events). Some filming required
• Develop and edit miscellaneous presentations, as requested, for varying audiences (Festival board, sponsors, other stakeholders)

Time Commitment
• Contract Role:
         o 20 hours per week October – December 2021
         o 40 hours per week January to May 2022
• Attend weekly meetings with key team members as needed
• Ability to work in a hybrid office environment (schedule is negotiable)
• Evening and weekend availability to follow through on executing key Festival programs and events onsite in March and April

Qualifications
• At least two years of experience in communications, marketing, advertising, public relations, journalism, graphic design, or other closely related field is required
• Passion for community engagement, the arts, and international friendship
• Creative and collaborative work style with ability to work independently and under pressure
• Familiarity with social media platforms including Twitter, Facebook, Instagram, YouTube and LinkedIn to effectively communicate multiple key messages and build engagement
• Ability to craft timely, accurate, and concise communications tailored to a variety of audiences
• Adaptable and agile: can organize multiple work assignments and set priorities, meet deadlines, and adjust to changing priorities within a fast-paced environment
• Ethical, tactful, and diplomatic approach with a strong service mindset
• Strong relationship management skills
• Comfort with digital platforms required to complete work
• Experience with the following platforms is a plus: Adobe/Google Analytics, Gain, Monday.com, MailChimp, Photoshop, InDesign, Illustrator, Slack, WordPress/Elementor

Additional Requirements
• Selected candidate must be fully vaccinated against COVID-19 and provide supporting documentation of their vaccination status.

Application Instructions

Click here to submit a resume and cover letter articulating your relevant experience and compensation expectations. Applicants will be notified if selected for an interview.

Integrated Marketing Coordinator – Contract Position – January 2022 to May 2022

Click here to submit resume and cover letter articulating your relevant experience and compensation expectations.

Scope of Work

The Integrated Marketing Coordinator (Contractor) will support the National Cherry Blossom Festival’s Marketing and Communications Department, which is responsible for branding initiatives, the Festival’s website and social media channels, marketing the Festival’s events and programs, and external relations, including working with the press, publications, and advertising. The department’s objective is to sustain the profile, visibility, and reputation of the Festival, support communications-related benefits for corporate and community sponsors, and increase audience awareness and motivation to engage with Festival events. Duties include but are not limited to:

Campaign Execution
• Support the execution of targeted campaigns throughout the Festival season, adhering to messaging guidelines, meeting stated deadlines, and maintaining the Festival’s brand integrity
• Develop and execute social and multimedia tactics and website initiatives that drive awareness and attendance
• Monitor social media and digital analytics to help drive success toward campaign goals
• Collecting and assembling digital/PR analytics to support post-Festival evaluation reports

Event Support
• Conduct live, real-time event coverage of events for distribution on social media channels
• Coordinate with programming and sponsorship departments to ensure accurate dissemination of information to all audiences for assigned events, which may include but are not limited to:
o Blossom Kite Festival
o Opening Ceremony
o Paws & Petals
o City in Bloom
o Petal Porches
o Hotel program

Copywriting, Design, and Video
• Write and edit original content for digital communication campaigns
• Respond to website and social media queries in a timely manner, providing helpful service to Festival attendees
• Develop and edit video content (may be used on website or social media, or showcased at events). Some filming required
• Develop and edit miscellaneous presentations, as requested, for varying audiences (Festival board, sponsors, other stakeholders)

Time Commitment
• Contract Role: 40 hours per week January to May 2022. The selected candidate will participate in a week-long virtual training program made up of 20 live hours of training and approximately 10 hours of prep work
• Attend weekly meetings with key team members as needed
• Ability to work in a hybrid office environment (schedule is negotiable)
• Evening and weekend availability to follow through on executing key Festival programs and events onsite in March and April

Qualifications
• At least two years of experience in communications, marketing, advertising, public relations, journalism, graphic design, or other closely related field is required
• Passion for community engagement, the arts, and international friendship
• Creative and collaborative work style with ability to work independently and under pressure
• Familiarity with social media platforms including Twitter, Facebook, Instagram, YouTube and LinkedIn to effectively communicate multiple key messages and build engagement
• Ability to craft timely, accurate, and concise communications tailored to a variety of audiences
• Adaptable and agile: can organize multiple work assignments and set priorities, meet deadlines, and adjust to changing priorities within a fast-paced environment
• Ethical, tactful, and diplomatic approach with a strong service mindset
• Strong relationship management skills
• Comfort with digital platforms required to complete work
• Experience with the following platforms is a plus: Adobe/Google Analytics, Gain, Monday.com, MailChimp, Photoshop, InDesign, Illustrator, Slack, WordPress/Elementor

Additional Requirements
• Selected candidate must be fully vaccinated against COVID-19 and provide supporting documentation of their vaccination status.

Application Instructions

Click here to submit a resume and cover letter articulating your relevant experience and compensation expectations. Applicants will be notified if selected for an interview.

Volunteer Manager – Contract Position – October 2021 to May 2022

Click here to submit resume and cover letter articulating your relevant experience and compensation expectations.

The Volunteer Manager will manage the 2022 National Cherry Blossom Festival’s volunteer program.

Scope of Work

In coordination with the Festival’s Director of Operations, the Volunteer Manager for 2022 National Cherry Blossom Festival will help create and implement the 2022 Festival Volunteer Plan and Time Line with the goal of creating an established Volunteer Community encouraging year-round commitments.   

The Volunteer Manager will perform the following functions between the months of October 2021 and May 2022.

Recruitment

• Work with Event Managers to identify how many Festival Volunteers are needed for the 2022 Signature Events and Premier Events
• Interview and select new members for the leadership volunteer committee – the Events Execution Committee (EEC)
• Interview and select Lead Volunteers
• Recruit individuals, community organizations and corporate groups to participate in volunteer opportunities
• Select, train and supervise Volunteer Program Intern(s)

Management and Leadership

• Manage NCBF-provided Volunteer database and provide accurate reporting
Train and develop an informed and seasoned group of select volunteers on Festival Events and protocols
• Manage and coordinate Volunteers onsite during all Signature Events and Premier Events as needed
• Ensure all Festival events and satellite programs (information kiosks, merchandise booths) are fully staffed with competent and trained Volunteers

Volunteer Communication:

• Develop and execute a communication plan for Volunteers including newsletters, Facebook group, blog, etc.
• Lead the creation of Volunteer focused newsletter including content. Newsletters are sent out monthly throughout the year and weekly during the Festival

Volunteer Engagement Management

• Create and execute a Volunteer hospitality plan and retention plan including planning, leading and managing the Volunteer Kick Off Rally
• Plan and coordinate the Volunteer Orientation
• Plan, lead and facilitate Volunteer Committee and Working Group meetings
• Coordinate and host a post-Festival Volunteer appreciation, including assembling items for giveaways and raffle
• Coordinate and host a post-Festival Volunteer Committee appreciation dinner

Successfully deliver the following at the close of Term:

• An up-to-date Volunteer database
• An updated handbook that can be easily revised in the future
• A recap of the Volunteer Program for the 2022 Festival season
• Assist NCBF with creation of IFEA Pinnacle Awards Submission entry for Best Volunteer Program

Time Commitments

• Contract Role – October 2021 to May 2022
• Attend weekly programming meetings
• Weekly Volunteer Program meetings with Director of Operations
• Attend planning meetings and event rundown meetings
• On-site events including weekend Festival events, nighttime events
• Ability to work in office environment

Qualifications:

• Experience in volunteer management, event management, marketing, business, public relations, or related field is preferred
• Positive, can-do attitude, welcoming and energetic
• Superior communication and written skills, proficiency in Microsoft Word, Excel, Outlook and PowerPoint and strong database management skills are necessary
• Demonstrated desire and capacity to work collaboratively with colleagues and consultants, as well as volunteers
• Requires outstanding organization skills, attention to detail, and high productivity.
• Grace and poise under pressure
• Demonstrated ability to take initiative and troubleshoot difficult situations
• Assist with set-up and tear down of event site(s) and lift up to 50 pounds when needed
• Must be able to stand for long hours

Application Instructions

Click here to submit a resume and cover letter articulating your relevant experience and compensation expectations. Applicants will be notified if selected for an interview.

Business Operations Internship – Fall 2021 with option to extend through Spring 2021

Click here to submit resume and cover letter articulating your relevant experience.

Business Operations is an integral aspect of the National Cherry Blossom Festival, and we are looking for candidates that are interested in assisting in these areas. Tasks can include but are not limited to:

• Provide administrative support, assist with data management and record filing
• Assist with monthly financial reconciliations
• Assist with report generation
• Assist with planning and creating 2022 Festival ticketing plans as programs develop over the summer
• Assist with merchandise program management including attending meetings with vendors, suppliers, etc.
• Attending staff meetings and distributing notes as necessary
• Attending and providing on-site support at Festival events, as NCBF determines
• Assisting with administrative tasks for all departments

Time Requirements

• September 2021 – December 2021, with possibility to extend to Spring semester
• Between 15-20 hours per week between 9:00AM and 5:00PM (Hours and schedule to be determined in consultation with Business Operations Team)
• While some of the functions can be performed remotely, intern candidate must be available to meet and work from the NCBF office located in downtown

Qualifications:

• Currently enrolled in an accredited university or college as a full-time undergraduate or graduate student
• Detail oriented and organized with the ability to multi-task
• Ability to work with a variety of people and build teamwork
• Ability to work with sensitive and confidential information
• Tech Savvy – knowledge of Microsoft Office Suite, Slack and Monday.com
• Effective in person and remote communication skills
• Excellent time management and organizational skills
• Ability to complete tasks on-site in NCBF office

Compensation

National Cherry Blossom Festival internships are unpaid, but college credit may be offered, dependent upon the educational institution’s guidelines and requirements. Monthly educational stipend is available for interns who work at least 16 hours a week.

Application Instructions

Click here to submit a resume and cover letter articulating your relevant experience. Applicants will be notified if selected for an interview.

Event Management Assistant Internship –  Spring 2022

Click here to submit resume and cover letter articulating your relevant experience.

The Event Management Assistant will contribute to the programmatic development of a variety of National Cherry Blossom Festival signature events including Press Conference, Opening Ceremony, Blossom Kite Festival, Petalpalooza, National Cherry Blossom Festival Parade® and the Tidal Basin Welcome Area and ANA Performance Stage. Duties may include:

• Learn and understand event management process by participating in programming team meetings, site visits, and other planning meetings with vendors and partners
• Assist with coordination process and provide onsite assistance for the National Cherry Blossom Festival Signature Events
• Assist with vetting process of talent for National Cherry Blossom Festival Parade® and Petalpalooza® 
• Assist with creating production rundown and documents
• Organize performer and VIP hospitality (e.g. gifts, catering) for a variety of events
• Research opportunities and execution costs for event entertainment, production, and sponsorship activations for all events
• Research options, present recommendations, and begin implementation (if time allows) for a new Tidal Basin promotion program
• Create Tidal Basin performer application
• Assist with setting up ticketing plan and platform for Opening Ceremony
• Assist with coordinating logistics and engagement for youth educational opportunities and events
• Inventory existing event supplies and develop cost estimates for replenishing items as needed for all events

Time Requirements

• January – May 2022
• Between 20-25 hours office hours per week between 9:00AM and 5:00PM; 3-4 days per week (hours and schedule to be determined in consultation with Event Managers)
• Some nights and weekends during the Festival

 

Qualifications:

• Currently enrolled in an accredited university or college as a full-time undergraduate or graduate student
• Detail oriented and organized with the ability to multi-task
• Ability to work with a variety of people and build teamwork
• Capable of doing physical work (lifting boxes, various event set-up duties)
• Computer proficiency – Microsoft Office Suite
• Experience with event management
• Ability to complete tasks on-site in NCBF office

Compensation

National Cherry Blossom Festival internships are unpaid, but college credit may be offered, dependent upon the educational institution’s guidelines and requirements. Monthly educational stipend is available for interns who work at least 16 hours a week.

Application Instructions

Click here to submit a resume and cover letter articulating your relevant experience. Applicants will be notified if selected for an interview.

Marketing & Communications Internship – Fall 2021 – Spring 2022

Click here to submit resume and cover letter articulating your relevant experience.

The Marketing & Communications Intern will contribute to the communication and marketing plans of a variety of National Cherry Blossom Festival programs and virtual or limited in-person events for the 2022 Festival. Duties may include:

• Drafting content for website, social media, and email campaigns
• Assisting with media monitoring and campaign tracking
• Creating PowerPoint presentations for events
• Assisting with execution of Festival events

Time Requirements

• October 12 – December 15, 2021: A total of 10 hours of training/on-boarding, scheduled based on mutual availability. Training will take place in a remote/virtual format.
• January 18 – May 13, 2022: 10 to 15 hours per week between the hours of 9:00 a.m. and 5:00 p.m. Start and end dates are flexible to align with semester schedules and internship academic credit requirements. Hours, schedule, and work format (virtual and/or onsite) are determined in consultation with the MarComm team.
• Evening and weekend availability to follow through on executing key Festival programs and events in March and April, to be determined in consultation with the MarComm team.

Qualifications:

• Currently enrolled in an accredited university or college as a full-time undergraduate or graduate student
• Passion for community engagement, the arts, and/or international friendship
• Detail oriented and organized with the ability to multi-task
• Excellent written and verbal communications skills (knowledge of AP Style preferred)
• Able to work independently and complete projects in a timely manner
• Ability to collaborate with a variety of people in an exciting, fast-paced environment
• Adobe Creative Suite and media monitoring software knowledge preferred but not required

Compensation

National Cherry Blossom Festival internships are unpaid, but college credit may be offered, dependent upon the educational institution’s guidelines and requirements. Monthly educational stipend is available for interns who work at least 15 hours a week.

Application Instructions

Click here to submit a resume and cover letter articulating your relevant experience. Applicants will be notified if selected for an interview.

WE WANT TO HEAR FROM YOU!

Do you share our vision of creating diverse and creative programming promoting arts and culture, natural beauty and community spirit? We want to hear from you!

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