March 3, 2023 – Hilton Named Premier Hotel Provider Of The National Cherry Blossom Festival In Washington, D.C.



Choice of ‘Cherry Blossom’ packages this spring will enhance the stay


Washington, D.C. [March 3, 2023] – The National Cherry Blossom Festival and 2023 Premier Hotel Provider, Hilton, invite visitors from near and far to experience the heart of spring in Washington, D.C., from March 18 to April 16.

“Hilton is proud to partner with the National Cherry Blossom Festival as the 2023 Premier Hotel Provider,” said Jennifer White, Director Destination Marketing, Canada & US. “For fans of this beloved annual event, it matters where you stay, and Hilton has more than 100 properties across the D.C. area that are convenient to Festival events and the awe-inspiring blooms. From a luxurious stay at Waldorf Astoria Washington D.C. to a comfortable weekend at Hampton by Hilton, Hilton makes it convenient to stay and appreciate the beauty of cherry blossom season in the nation’s capital.”

Participating Hilton properties will offer special Cherry Blossom packages, featuring complimentary cocktails, food and beverage credits to be used in the hotel’s restaurants and bars, plus gifts and discounts. For example:

  • Waldorf Astoria Washington D.C.: A Cherry Blossom Suite Package at the Waldorf Astoria Washington D.C. features a stay in a Signature Suite, Cherry Blossom welcome amenities including custom embroidered pillowcases and a personalized Cherry Blossom Afternoon Tea in Peacock Alley.
  • Conrad Washington D.C.: The Sakura Club Experience can be enjoyed at Conrad Washington D.C. Greeted by a Club Ambassador, guests can enjoy private access to curated culinary offerings, exclusive personalized services and elevated accommodations overlooking the capital skyline for two nights with a complimentary third night free.
  • Capital Hilton: A stay at Capital Hilton includes a bento box containing traditional Japanese snacks and candies, along with a paper kite. Additional experiences feature a Japanese whisky tasting, specially themed menu items and “petal peeping” maps for guests to head to the best spots to view the cherry blossoms.

For a full list of participating hotels in Hilton’s portfolio of brands and each hotel’s unique offerings, visit Hilton.com/CherryBlossoms.


About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 19 world-class brands comprising more than 7,100 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a

top spot on Fortune’s 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 150 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.


About Hilton Honors

Hilton Honors is the award-winning guest loyalty program for Hilton’s 19 world-class brands comprising more than 7,100 properties in 123 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors app, where members can check in, choose and access their room using Digital Key. Hilton Honors offers its more than 150 million members hundreds of ways to earn and redeem Points, including with select co-branded credit cards. Members can redeem Points for free nights, purchases on Amazon, exclusive experiences, charitable contributions and more. The program is free to join and travelers can enroll online at hiltonhonors.com. Learn more about Hilton Honors at stories.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, Twitter and Instagram.


About the National Cherry Blossom Festival

The National Cherry Blossom Festival is one of the world’s great celebrations of spring. The 2023 Festival, March 18-April 16, will include four weeks of events featuring diverse and creative programming promoting traditional and contemporary arts and culture, natural beauty, and community spirit. Leadership Circle Sponsors for the 2023 National Cherry Blossom Festival are Events DC and Amazon. Add the 2023 Festival and signature events to your calendar, and visit NationalCherryBlossomFestival.org or call 877.44.BLOOM (877.442.5666) for more information. Get the latest updates via email, and be sure to follow the Festival on Facebook (@CherryBlossomFestival), Instagram (@CherryBlossFest), Twitter (@CherryBlossFest) and YouTube (@CherryBlossFest).