The award-winning City In Bloom campaign is an opportunity for businesses, organizations, and individuals to join the National Cherry Blossom Festival and welcome spring across the country, bringing the spirit of the Tidal Basin into neighborhoods of the Washington, DC metropolitan area. Special lighting, custom installations, and decals will visually unify the region – making it known that DC “owns” spring – March 20 through April 16, 2023.
Exceptional collaboration is needed to create City In Bloom. Your participation will help showcase the world’s premier springtime celebration and align it with the brand of Washington, DC. Now more than ever, let’s work together to enliven our streetscapes, spruce up our transportation hubs, and cast a rosy glow on our building facades, so residents and tourists alike will know the city is in bloom.
Pink lighting will be on display during designated dates of the Festival.
Custom cherry blossom-inspired designs, interactive art installations, or other personalized signage.
Low-tack adhesive decals to use on storefronts, walls, vehicles, laptops, windows, and more.